The Importance Of Setting Goals
I know what you are thinking, ohh man this guy is writing a real blog! Well I’m going to try 😉
In all seriousness I’ve been trying to diversify the things I’m sharing with the internet world, yes I know there is tons of information about everything. It’s hard to find new subject to write about. With that said It still always good to hear how someone approaches things or their personal experience, I mean the point of blogging and reading blogs is to connect with the writer and feel like you get to know him or her right?
This brings me to my latest blog post The Importance of Setting Goals. Up until recently I was so guilty of just jotting stuff down on a piece of paper and calling it a to-do list, the problem with this was I’d probably do only a little portion of a list then it would get lost.
Recently I’ve been reading a new book “Social Media Marketing For Digital Photographers” I’m not that far into it yet, mainly because I’m trying to read a chapter then do what the author is talking about for my marketing plan. Let’s be honest if you are serious about your photography, you should read this book, and work on your marketing plan. Even if your budget is small you have to have a plan of action and you need to be able to use that plan as a stepping stool.
Not only is it good to have a marketing plan, but it’s also good to have a personal plan. Maybe not even a business plan, but more of a what you want to be known as or just ideas of who you are. We all run into this issue. I know I did and sometimes still do, in todays market the customers think they have all the power and can get you to work for whatever price they want.
People will say well Photographer A will do so and so for $50. That’s great, but ask yourself can you seriously live of $50 dollars a shoot? The answer is sure you could, but now add up how many times a week do you have to shoot to make a living. Let’s look at a job that say you make ten dollars and hour 40 hours a week is 400 dollars each week. You would have to do 8 shots a week at $50 so you figure you are paying for gas, editing and however many photos someone wants. that’s basically 1 1/2 shots a day driving who knows where to photograph. Sure you may get a lot of clients, but what time do you get for yourself? Are you really happy doing 8 photo shoots a week plus editing 1-2 hours each shoot plus drive time.
The answer would probably be no. Also are you even shooting stuff your really want, or just shooting because you are making money and you love to photograph? The fact is probably you won’t like any of that, sure some people do, but what good does it do for the market? I know when someone asked me when I gave them a bid on hardwood floors, why I couldn’t do it for X price, when so and so could do it for X price. I would politely tell them because I’d make no money. Nine times out of Ten when that person went with X client they would be calling me back to fix mistakes, in which time my X price would go up because I didn’t want to deal with X mistakes, why you ask? Because When you fix X mistakes you are now responsible for the problem.
Whats my point to all this rambling. As a photographer you need to set goals, daily goals, weekly goals, monthly goals, ect. ect. Now these goals don’t have to be hard at first. Like for me my major monthly goal is fine tuning who I am as a photographer, and where I want to be with my marketing to start getting the business I want. For me I’m a Sports, Fitness, and I dabble in some lifestyle why learning to get into advertising and conceptual photography.
Yes thats 5 things, but it can be narrowed to just Sports, Lifestyle, Commercial/Advertising. I still love shooting landscapes and other stuff, but thats not who I am for marketing purposes, and for the purpose of my goals. Before I just was a whatever photographer, but now I’m learning to set my goals and work on defining myself. This is a must if you want to be successful in business. I’m just really learning it and following through.
Another thing with goals is write them down on a piece of paper and pin it to a wall so you are looking at it daily, but feel free to store it on your computer also. Also make your goals challenging, but make it something you can attain, and figure out what you need to do to attain the goal!
For example I’m Personally trying to get my stuff seen by some of the big Northwest Sports Companies, so one of my goals is who I want to work for. Yes they may be hard goals, and some may not happen, but if I work for one company then overall it’s a goal I’ve completed.
All my goals are on paper, and for me I keep a Evernote note book with all my goals also, I plan on talking about Evernote in a later section.
What are some of your goals please share in the comments section I’d love to talk more about goals and get a conversation going!